BCBSA Sets Out to Reduce Racial Disparities in Maternal Health by 50% in the Next Five Years

BCBSA Sets Out to Reduce Racial Disparities in Maternal Health by 50% in the Next Five Years. An illustration of a black pregnant woman wearing a white short-sleeve dress with one hand above her belly and one hand below her belly in silhouette.The Blue Cross Blue Shield Association (BCBSA) launched a national strategy on April 20 to address racial health disparities, starting with maternal health.

The AHA and providers have been focused on reducing health inequities and addressing the societal factors that influence health for some time, and now a major payer has committed to changing the trajectory of racial health disparities by reimagining a more equitable health care system.

The organization, which represents 35 Blues plans across the country, aims to reduce racial disparities in maternal health by 50% over the next five years as the first target in its National Health Equity Strategy, part of the BCBSA Pledge to Make Meaningful Change.

The comprehensive National Health Equity Strategy relies on close collaboration with partners that have a similar commitment. It includes collecting data to measure disparities, scaling effective programs, working with providers to improve outcomes and address unconscious bias, leaning into partnerships at the community level and influencing policy decisions at both state and federal levels.

This multiyear strategy is built on harnessing data analytics to measure and track disparities and taking programs that work for individual Blues plans and bringing them to scale. A national advisory panel comprising physicians, public health experts and community leaders will oversee the effort and provide feedback.

The association also plans to target behavioral health later this year, and then diabetes and cardiovascular conditions. All four health issues disproportionately impact communities of color.

Leverage the following AHA resources in your organizations’ efforts to improve maternal health equity.

AHA Center for Health Innovation logo

Related Resources

AHA Center for Health Innovation Market Scan
Buried deep within immense volumes of health care data are clinical insights waiting to be unearthed to improve treatments, cure diseases and better serve…
AHA Center for Health Innovation Market Scan
Under a new partnership, the Innovation Institute’s innovation incubator will work with robotic process-automation company Olive to co-develop and…
AHA Center for Health Innovation Market Scan
Disruption just keeps coming in the primary care sector. Denver-based startup Everside Health Group, which offers a nationwide in-person and virtual primary…
AHA Center for Health Innovation Market Scan
Walgreens has begun identifying locations for the first of 600 on-site clinics adjacent to its stores in 30 markets that will open in partnership with…
AHA Center for Health Innovation Market Scan
During the height of the pandemic, McKinsey…
In a letter to Representatives Robin L. Kelly and Larry Bucshon, the AHA express support for H.R. 4387, the Maternal Health Quality Improvement Act.