A Fresh Perspective on Where Telehealth Growth Will Settle

You may recall that about a year ago — during the height of the pandemic — McKinsey & Company issued a startling projection that as much as $250 billion of U.S. health care could become virtualized. That seemed like a bold forecast at the time, but will it come true?

Much of it already has, according to a recently issued follow-up analysis. The new McKinsey report notes that two-thirds of the office visits and outpatient care that they forecasted would be delivered virtually are now being delivered that way.

A snapshot of telehealth trends. 38x: Telehealth utilization has stabilized at levels 38 times higher than before the pandemic. 57% of providers view telehealth more favorably than before COVID-19 and 64% are more comfortable using it. 50%: Telehealth uptake varies by specialty, with the highest penetration in psychiatry. Source: Telehealth: "A quarter-trillion-dollar post-COVID-19 reality?" McKinsey & Company, July 9, 2021.

Putting the soaring growth in virtual care into perspective, the report notes that overall telehealth use has stabilized at 38 times higher than before COVID-19 hit, ranging from 13% to 17% of visits across all specialties and remaining steady since June 2020. Other highlights from the analysis include:

  • About 40% of consumers said they plan to continue using telehealth, up from 11% before the pandemic.
  • Between 40% and 60% of consumers want a broader set of virtual care solutions, such as a “digital front door” or lower-cost virtual health plan.
  • On the provider side, as of April 2021, 84% of physicians were offering virtual visits and 57% prefer to continue offering these services.
  • Telehealth uptake varies significantly by specialty, with the highest penetration in psychiatry (50%) and substance-use treatment (30%).

Despite signs that dramatically higher telehealth levels may be here to stay, there’s room for caution about the future and whether McKinsey’s projection that $250 billion in care could become virtualized. For starters, the future of telehealth reimbursement once the public health emergency ends is not yet clear. And physicians surveyed clearly indicated that they want parity in reimbursement whether care is delivered in person or virtually — 54% said they would not offer virtual care at a 15% discount to in-person care. Likewise, uncertainty remains about the future regulatory environment for telehealth.

AHA Center for Health Innovation logo

Related Resources

Fact Sheets
It is imperative that Congress invest in America’s hospitals and health systems to ensure that the nation’s health care needs can be met today and into the…
The American Hospital Association (AHA) would like to share hospital and health system priorities that would benefit patients and communities around the…
AHA Center for Health Innovation Market Scan
Amazon has a huge desire to disrupt health care, and one of its most powerful weapons in this effort is an unassuming device that has gained unrivaled access…
AHA Center for Health Innovation Market Scan
Who knew it could be so difficult to disrupt health care? For the second time in seven years, Google Health is being dismantled. Nevertheless, the search…
AHA Center for Health Innovation Market Scan
Hoping to prevent patients from delaying or not getting needed care, Pennsylvania-based Geisinger has introduced a customizable zero-interest artificial…
Elizabeth Fowler, Ph.D, J.D. Deputy Administrator and Director Center for Medicare and Medicaid Innovation Centers for Medicare & Medicaid Services 7500…