SHSMD Releases Futurescan 2020-2025

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CHICAGO — The Society for Health Care Strategy & Market Development (SHSMD) of the American Hospital Association (AHA) today released Futurescan 2020-2025: Health Care Trends and Implications, a highly respected report developed jointly with the American College of Healthcare Executives (ACHE).

Futurescan includes an introduction by renowned health care futurist Ian Morrison, Ph.D., and articles featuring the insights of thought leaders in the field on the following topics:

  • Disruptive Innovation: The Impact of New Entrants on the Future of Health Care, with Aaron Martin, chief digital officer, Providence St. Joseph Health. Dual Transformation of Health Care: The Key to Sustainability, with Robert W. Allen, senior vice president and chief operating officer, Intermountain Healthcare
  • The Changing Face of Strategic Health Care Partnerships,” with Ninfa M. Saunders, D.H.A., president and CEO, Navicent Health, an Atrium Health System.
  • Building a Resilient Health Care Organization, with Ronald A. Paulus, M.D., president and CEO, RAPMD Strategic Advisors.
  • Technologies That Are Shaping the Future of Health and Medicine, with Daniel Kraft, M.D., chair for medicine, Singularity University and founder and chair, Exponential Medicine.
  • Frictionless Health Care Requires a Connected Healing Ecosystem, with M. Bridget Duffy, M.D., chief medical officer, Vocera Communications Inc.
  • A Five-Part Solution to Healthy Aging in America, with Ken Dychtwald, Ph.D., founding CEO, Age Wave.
  • Innovation Is Key to the Future Viability of Medicaid, with Andy Slavitt, founder, board chair, United States of Care; co-chair, Future of Healthcare initiative at the Bipartisan Policy Center; and chair, Medicaid Transformation Project, founder and general partner, Town Hall Ventures.

“Futurescan is a valuable resource for leaders, physicians and trustees to help hospitals and health systems prepare for the future,” said SHSMD Board President Holly Sullivan, the senior director of strategic marketing for Spectrum Health. “The report explores key aspects of change that are having a profound impact on providers. It also includes expert insights into action steps executives and strategists can take to position their organizations for success in this rapidly evolving environment.”

According to ACHE President and CEO Deborah J. Bowen, “The publication examines issues all leaders need to understand to advance effective and efficient health care in their communities.”

Each article is supported by data from the latest Futurescan national survey, in which senior health care executives from across the country shared their opinions on how various trends might affect their organizations over the next five years.

This year’s edition is sponsored by the American Hospital Association.

For more information, visit SHSMD.org/futurescan.

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Contact:        Brian Griffin, 312.422.3736, briangriffin@aha.org


About the Society for Health Care Strategy & Market Development (SHSMD)
SHSMD, a professional membership group of the American Hospital Association, is the largest and most prominent voice for health care strategists in planning, business development, marketing, public relations, communications and physician strategy. SHSMD is committed to leading, connecting, and serving its members to prepare them for the future with greater knowledge and opportunity as their organizations strive to improve the health of their communities. The society provides a broad and constantly updated array of resources, services, experiences, and connections. For more information, visit shsmd.org.

About the American College of Healthcare Executives (ACHE)
ACHE is an international professional society of healthcare executives who lead hospitals, healthcare systems and other healthcare organizations. ACHE’s mission is to advance its members and healthcare management excellence. ACHE offers its prestigious FACHE® credential, signifying board certification in healthcare management. ACHE’s established network of 78 chapters provides access to networking, education and career development at the local level. In addition, ACHE is known for its magazine, Healthcare Executive, and its career development and public policy programs. Through such efforts, ACHE works toward its vision of being the preeminent professional society for leaders dedicated to improving health. For more information, visit ache.org.


About the AHA
The American Hospital Association (AHA) is a not-for-profit association of health care provider organizations and individuals that are committed to the health improvement of their communities. The AHA advocates on behalf of our nearly 5,000 member hospitals, health systems and other health care organizations, our clinician partners – including more than 270,000 affiliated physicians, 2 million nurses and other caregivers – and the 43,000 health care leaders who belong to our professional membership groups. Founded in 1898, the AHA provides insight and education for health care leaders and is a source of information on health care issues and trends. For more information, visit the AHA website at www.aha.org.

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