Owning Disruption: A Consumer Driven Strategy at Providence St. Joseph Health

This Webinar was Held November 9 at 2PM CST

The proliferation of disruptors in healthcare coupled with the desire to connect with consumers provided the impetus for Providence St. Joseph Health to adopt and implement an aggressive and sophisticated digital strategy focused on the last mile consumer transaction and engagement.  

We are pleased to offer Owning Disruption: A Consumer Driven Strategy at PSJH.  Join Aaron Martin, EVP and chief digital officer, Providence Ventures as he describes PSJH’s widely acclaimed digital strategy and journey to engaging healthcare consumers on an ongoing basis through a personalized health platform.

Learning Objectives:

•    Learn about PSJH’s innovative strategy to deliver a better, effective online experience.
•    Understand ongoing engagement through a personalized platform.
•    Hear the 4 key tenets engaging to engage current healthcare consumers and grow market share.  
•    Interact through Q & A with Aaron.

For questions on the webinar, contact Jumel Ola at jola@aha.org.


Presentation Slides: Owning Disruption: A Consumer Driven Strategy (PDF)


Audio Recording (MP3)

Related Resources

AHA Center for Health Innovation Market Scan
Walmart’s strategy is simple: Find ways to help customers save money and live better. With its ever-expanding reach into health care, however, Walmart has…
Other Resources
About Project TRANSFORM Prisma health-Upstate, University of South Carolina School of Medicine-Greenville and Clemson University School of Nursing have…
Issue Landing Page
The AHA Center for Health Innovation prepares our members for the future by identifying, assessing, and analyzing health care trends that will have the most…
Read about the past winners of the AHA Innovation Challenge.
Issue Landing Page
AHA is focused on helping hospitals and health system care for patients, communities and staff. As a result, we are postponing the AHA 2020 Innovation…
AHA Center for Health Innovation Market Scan
Experts from the AHA Center for Health Innovation’s Innovation Collaborative, a cohort of leading organizations that convene regularly to share best practices…